Alalshikh, who heads up Riyadh Season and owns The Ring, posted to his X account to announce that, following a meeting with CEO of DAZN, Shay Segev, the decision had been made to move away from the pay-per-view model for future Riyadh Season and The Ring fight cards.
The move will kick off with The Ring IV, which takes place in Riyadh on November 22, and will mark the start of a new approach that leaves pay-per-view in the rearview mirror.
Great meeting with my brother Shay, CEO of DAZN. We have big vision to grow boxing and decide: No More Pay-Per-View. Starting with our @ringmagazine show in November, all Riyadh Season & The Ring events will be free to DAZN subscribers. The PPV model has damaged boxing, and we… pic.twitter.com/txF1VMQaXA
— TURKI ALALSHIKH (@Turki_alalshikh) July 16, 2025
“Great meeting with my brother Shay, CEO of DAZN,” Alalshikh posted.
“We have big vision to grow boxing and decide: No More Pay-Per-View. Starting with our @ringmagazine show in November, all Riyadh Season & The Ring events will be free to DAZN subscribers. The PPV model has damaged boxing, and we will no longer support it. We are with the fight fans.”
The upcoming pay-per-view events backed by Riyadh Season and The Ring remain unchanged as part of the prior agreement with DAZN. That means the upcoming rematch between Oleksandr Usyk and Daniel Dubois for the unified heavyweight title will still be a PPV card (£24.99), while the all-British heavyweight clash between Moses Itauma and Dillian Whyte on August 16 in Saudi Arabia will also remain a pay-per-view attraction, priced at £15.99 for UK viewers.
DAZN has grown its association with boxing over recent years to become the go-to platform for many of the world’s biggest fights. The platform had originally promised to replace the pay-per-view model, but went on to introduce PPVs for its events.
However, with this new agreement with Alalshikh, it looks like boxing fans will only need a DAZN subscription to watch events held under the Riyadh Season and The Ring banners from the end of this year.
It remains to be seen whether other promoters working with DAZN, including Matchroom Boxing and Queensberry Promotions, will follow suit for their self-hosted events.
It also remains to be seen what this means for the subscription price for DAZN moving forward, with Alalshikh suggesting a two-tier model – one with HD streaming and advertising and another with fewer adverts, the full event broadcasts, and 4k streaming – could be implemented by DAZN at two different price points.
